Advertising device



Feb. 28, 1933. M. D. BUIVID ADVERTISING DEVICE Filed March 1, 1932 5 Sheets-Sheet 1 Inventor 2[22' /2Z ,0. BuZ'a'ZkZ flltorney Feb. 28, 1933. D BUMD 1,899,792

ADVERTISING DEVICE Filed March 1, 1932 3 Sheets-Sheet 2 "7"? Z J y. 5.-

Inventor f1 tlomcy Feb. 28, 1933. M. D. BUlVlD 9 ADVERTISING DEVICE 7 Filed March 1, 19:52 a Shets-Sheet 3 /d Mia/2P1 ,ljzza'w'd M flitorney Patented Feb. 28, 1933 [11011121. 1:. BUIVID, or srnurronn, oonivnc'rrcn'r I ADVERTISING DEVICE Application filed March 1, 1932. Serial No. 596,110.

This invention relates to an advertising device andmore particularly to an advertising device'which is adaptedto be associated with the hand grip or hand strap com'monly'used in public carriers and the like.

In advertising in publi'c carriers, such as subways, street cars, buses and the like, the

advertising matter is generally placed on the side walls of the carriers and when the carrier is crowded it is necessary for the passengers to stand in the aisles and brace themselvesfrom falling by means of hand grips which are suspended on straps which encircle a supporting bar running generally longitudinally of the subway car orother carrier.

The positioning ofthe supporting bar and hand grip directly in front of the advertising matter obstructs the view thereof and decreases its advertising value. V

It is one of the objects of this invention to provide for the display of advertising matter on the hand grips which are commonly employed in commoncarriers.

Another object of'the invention is to provide an attaching device in which the adver tisi'ng matter is inserted which may be associated with any type of hand grip orhan d support w'hich is generally used in public carriers. L a

Another object of the invention is to provide an attaching device of this character in which upon the swinging movement of the suspended "handle there "will be efl'ected a change in the advertising matter displayed.

These and other objects of theinvention will become apparent during thfcorirse the following description. j

The invention contemplates the provision of an attaching device which is adapted to be secured to the handle supporting member I which is provided with a pair or any number of spaced slots through which there is adapted to be inserted a plate having advertising matter thereon and'which is securelvfastened to the supportingrod so that upon the rotating movement of th'e supporting handle the advertising matter isdisplayed in'a novel manner; The invention also contem I r platesthe provision of the attaching m ember being-provided with a plurality of spaced slots through which 'the advertisingmatter maybe seen in different phraseology and the like. The advertising value of the device resides in the particular 'andlnovel means:

of attaching the same on the hand igi'ip or support for the reason that th-eeye-is natu-- rally and instinctively cast in that partiou-f lar directionwhen one reaches for the grip with the handand the thing that, attracts the 66 7 eye' of the passenger at that particular moment is the advertising matter on the hand i grlp. The invention also contemplatesthe pro,- vision of a mirror or the like to be secured to the attaching member-so thatrladies or gentlemen passengers may attend. to their; personal appearances while' being conveyed to. their destination. Furthermore, the passenger in using the mirror must necessarily focus his attention in the direction advertising matter; n I n a' In the accompanying drawings forming apart of this application and inwhich like" numerals are employed to designate vlike parts throughout the same, 1 I a a Figure 1' is a vertical sectional view ofthe device illustrating the manner in which itis attached to the hand support, a

Figure 2 is a front elevational view illustrating the manner in which-an advertising card is inserted in the attaching boxand showing the advertis ingimatteron the plate registering with the' slot in. the advertising card,

F g e} s tachingbox, l v v Figure 4 is 'a'front elevational viewfof the advertising, plate showing an advertising card in position inthe plate,

, Figure 5 is a perspective view-of the'adsr vertising plate, illustrating its; extended strap portion which issecured to the; handlea supporting rod of public carrier; p Figure 6 is a top plan View part1y-in' section illustrating the manner in which the support, v

Figure 7 is a horizontal sectional. view of Figure 1 taken on line ,77,

Figure 8 is a' perspective view of thes'trap 1 a perspective hi the at I handle'supporting member is secured to the" employed to connect the advertising plate to the supporting rod, and

Figure 9 is a sectional view of an adv-ertising card illustrating the manner in which a mirror may be secured to the advertising card. a p

In the drawings, wherein for the purpose of illustration is shown a preferred-embodiment of the invention, the numeral 10 generally designates a supporting rod on which the supporting strap hangers 12- carrying the handles are mounted. These supporting rods are generally arranged longitudinally of the public carrier and the handle supporting straps are arranged spacedly on thesupporting rod. The handle supporting member 12 encircles the supporting rod and hasinterposed therebetween a coil spring one end of which engages the encircling por tionaof the strap and the other end of which engagesapin 18 of the'rod so as to maintain the supporting strap in a vertical position- It is .to be noted in this connection that there is shown only one form of supporting strap andthat the invention is not limited to being attached to this particular form of strap, inasmuch as the same may be generally modified to fit any type of strap now in general use. On the lower end of the strap hanger there is provided ahandle grip 20 which is secured "to the strap by -means ofthe screw bolt 22, or the like.

. An attaching box 24 havingits sides and lower end portions bent over is secured to the flange portion 26 of the supporting strap by means of the outwardly extended flange portions 28 which'are formed by cutting the advertising box: and bending the same outwardly. The flange portions28 of the advertising box are secured to the flange rectangular-shaped advertising plate. 38.

. portions 40' defining a The advertisingplate 38 is likewise provided with inwardly bent side and lower edge pocket or the like for an advertising card. y

w The upperportion of the advertising plate merges into a tongue. portion 42 which atits terminal end, is provided with a pair of spaced apertures 46v which are adapted tobe securedby .means of screw threaded bolts, rivets or the'like. 44, to'a strap 48 which is spaced from and saddles the upper portion of the hanger 14. The strap is secured to the rod 10 by means of screws or bolts 51,

' of the supports 14 and passes through the upper slots 34 in the advertising box and through the lower slot 36 of the advertising box so that upon a rotating movement of the support 14, by means of the handle 20 there is a movement of the advertising box 24 with respect to the advertising plate 38 to the end that any advertising material which is arranged onthe outer surface of the advertising plate willbe clearly shown to any one disposed in front of the advertisingbjox. I

Normally the engagement of the spring 16 encircling the. supporting rod and engaging the hanger 14 causes the hanger to assume a downward, vertical position'and when acard having advertising'mat'erial-thereon, such as is illustrated in Figure 4, is arrangedin the box portion defined bythe inwardly bent edges of theadvertisingplate, the advertisingmaterial is clearly visible to either the passengerbeing supported by'the hanger, or

to any of the other passengers which are seated in an opposite direction thereto.

As illustrated in Figures 2 and 4, the advertising plate 38 may have inserted therein an advertising card on which different words or slogans may be arranged. In the particular case shown the words Use for long ruby wear are for the purpose of illustration, An advertising card having an advertising matter on its upper portion and a pair of spaced slots or openings is inserted inrthe advertising box 24. When the strap hanger is in its normal angular position the words .Use, Ruby register respectively with the openings and in combination with the other advertising matter on the card in the advertising box, advertise the particular brand of lipstick,

Upon a rotating movementof the strap hanger the words For long wear register with the openings to the end that difllerent advertising matter and slogans may be brought to the attentionof the observer.

As is illustrated in Figures 2 and 9, a mirror may be secured to the lower portion or any other portion of the advertising card 50 either by, as illustrated in Fig. 9, extending the edges 52 of the frame of the mirror through the card and bending the same against the backof the card, or if so desired by. attaching the back of the mirror to the frontportion of the card. 7 In this connection, it is to'be notedthat the placing of a'mirror on the advertising card,

as illustrated in Figure 2, has a two-fold purpose first, in that. it provides for gentlemen,

as well. as lady passengers, a meansof enablin g them to correct their; dressing apparel or appearance, and at the'same time provide an attaching medium which will cause them to focus their attention on the associated advertising matter on the card.

It will thus be seen that the particular arrangement provides a means for the insertion of cards having any type of advertising matter thereon and that the same may be easily withdrawn or inserted without any difliculty.

There is provided in the advertising box 24, at the upper edge thereof, a cut-out portion 56 to enable the advertising cards to be conveniently removed.

The invention is not limited to the movable type since it is obvious that if it is so desired by not placing advertising matter in the plate 38 and not making use'of the slots 34 and 36 a non-movable advertising card may be positioned in the holder 24.

The invention forming the subject of this application is capable of a wide variety of modifications, and expressions, without departing from the spirit and scope thereof. For example, the invention is not intended to be limited to the particular type of strap hanger, nor to the particular means. of maintaining the advertising matter in the advertising strap or plate or the particular method illustrating the means for attaching the device to the strap hanger. Likewise, any shape of advertising box may be employed as Well as any particular kind of advertising material and thus, it is to be understood that the form of invention herewith shown and described is to be taken merely as a preferred example of the same and that such minor changes in arrangement and construction of parts may be made as will remain within the .spirit of the invention and the scope of the appended claims.

Having thus described the invention what is claimed is: V 1. The combination with a fixed support and a strap hanger rotatably supported thereon, of an advertising device comprising a holder rigidly secured to said strap hanger, and a plate slidably supportedjby said holder and bearing advertising matter, said plate having an extension secured to said fixed support whereby rotation of said hanger will slidably move said holder with respect to said pla e.

2. The combination with a fixed support and a strap hanger rotatably supported thereon, of an advertising device including a holder having attaching means secured to said strap, a plate bearing advertising matter slidably carried by said holder and having an extension fixedly'secured to said support whereby rotation of said strap will slidably move said holder with respect to said plate, and a cover plate carried by said holder and disposed over said first named plate, said cover plate being provided with sight openings through which the advertising matter on said first named plate may be viewed.

3. The combination with a fixed support and a strap hanger rotatably supported thereon, of an advertising device comprising,

supported by said holder and movable V through said slots, said plate having-an extension secured to said fixed support, whereby rotation of said hanger will slidably move said holder with respect to said plate.

1. The combination with a fixed support and a strap hanger rotatably supported thereon of an advertising device comprising a holder rigidly secured to said strap hanger, a plate slidably supported by said holder and bearing advertising matter, said plate having an extension secured to said fixed support whereby rotation of said hanger will slidably move said holder with respect to said plate, and resilient means associated With said fixed support and said strap hanger for normally maintaining said strap hanger in a substantially vertical position. 7

In testimony whereof I afiix my signature.

' MICHEL D. BUIVID. 

